Commercial Dyslexia Centres & Treatments, Dore Achievement Centres, Web/Tech

The Dore Achievement Centres / DDAT are very good at promoting themselves but their high visibility and impressive claims (e.g. a success rate of 90% or more) does open them up for negative stories to appear in the press. For example: Mother queries dyslexic ‘cure’ and here BBC Wales is specifically looking for people for whom the treatment hasn’t worked. A quick Google for personal experiences brings up a few hits (here, here and here).

I would like to gather a comprehensive collection of experiences of people who have been through some or all of the DDAT or any other program. So good or bad, please email your experience to

Commercial Dyslexia Centres & Treatments, Science

Professor Snowling and Professor Hulme of the Department of Psychology at York University in the UK, have published a scientific research article entitled “Lies, Damned Lies and (Inappropriate) Statistics?”. This article [Summary only] looks at the much publicised 2003 DDAT study. To quote from the article’s abstract “We outline the numerous methodological and statistical problems with this study and conclude that it provides no evidence that DDAT is an effective form of treatment for children with reading difficulties.”

Commercial Dyslexia Centres & Treatments, Dyslexia

It is interesting to note that Duncan Goodhew, olympic gold medalist, motivation speaker, dyslexic and Vice-President of the Dyslexia Institute is a keen supporter of Brightstar‘s treatment programme. This is not surprising as Duncan Goodhew is, according to the last set accounts filed by Brightstar, a director of the company and has some 90,000 shares in the company. This financial interest is not mentioned as part of Mr Goodhew’s glowing endorsement for the product nor is it mentioned in any of the press coverage in which Duncan Goodhew features.

Commercial Dyslexia Centres & Treatments

The Sound Learning Centre is based in London, UK, and offers a range sound, light and motor & sensory development programmes including Auditory Integration Training, SAMONAS Sound Therapy, Neuro-Developmental Delay (NDD) Reflex Inhibition Programme, Brain Gym and others.

Coverage on
20/09/2005 Inside Out on AIT and The Sound Learning Centre
27/01/2005 Light Works
05/11/2004 Let There Be Light
02/11/2004 Assessment at the Sound Learning Centre
02/08/2004 Sound Learning Centre Open Day

Commercial Dyslexia Centres & Treatments, Dyslexia

Brightstar combines eye tracking training along with more traditional dyslexia coaching on spelling, reading and writing in their two centres in London and the South East of England. They offer 6 or 8 week courses which involved regular attendance at their centres.

Brightstar also have centres in California, USA

Coverage of Brightstar on Myomancy

22nd February 2006 Brightstar Netherlands
27th September 2005 Brightstar Open London Centre
1st May 2005 Brightstar Article
29th April 2005 Brightstar USA
27th April 2005 Brightstar, Epoch, Kullok and Biofeedback
8th April 2005 Brightstar Study
15th February 2005 Brightstar Research Paper Published
27th December 2004 Brightstar in the News
11th June 2004 Conflict of Interest?
7th June 2004 Nottingham University Study