In my two part post on Dore Achievement Centres marketing strategy I proposed that Dore set-up a forum called Dore Talk.
Building a community like DoreTalk.com is not easy but it will pay for itself many times over. By creating a public space that anyone can post to, Dore is saying to the world that they don’t need to sell the product because it is so good it sells itself. Those scientists and others who attack Dore for bad science or for being overly commercial will have to explain why so many customers are writing about how it helped them. By placing everything in the public domain, by allowing potential customers to decide for themselves, Dore could do away with his sales people, saving Dore hundreds of thousands a year, allowing him to reduce his prices and making the Dore Program even more popular.
A public forum for Dore customers is the cheapest and most effective way of marketing this product. Nothing is hidden from the potential customers and there are no sales staff on commission. The Dore Program will not only be whiter-than-white but will be seen to be whiter-than-white.
It seems that Dore liked the idea because on the Boston Dore site there is announcement that their forum will be closing to make way for a new Dore International forum.