ADD / ADHD, Commercial Dyslexia Centres & Treatments, Dyslexia, Franchised Dyslexia Treatments, Web/Tech

The Problem With Adverts, Commercial Interests and Learning Difficulties

If you could make a magic pill that cured dyslexia or ADHD how do you go about getting it to the most number of people who need it? You can’t just give it away. Even magic pills cost money to make and they certainly cost money to post. Giving the recipe to the Government with their track record would not get the pill to the people who desperately need it. It seems that in order to help the most number of people you need to be a commercial company, competing in what Professor Elliot calls the ‘Dyslexia Industry’.
However this raises all sorts of ethical issues such as how much money can a commercial company make before its taking advantage of its customers? You have the right to some reward for your effort because everyone needs to pay their mortgage and build up their retirement plan. Companies also need to make a profit to reward their employees’ hard work, repay their investors and to build savings so that they can help more people in the future.
To generate this money companies need to advertise and here it becomes very hard. You want to get your magic pill to as many people as need it but in a TV advert you have 30 seconds to explain your magic pill. On a web-page such as this one, adverts have to be 25 words long. Creating an advert that is truthful and will catch the viewer’s eye is very difficult in 30 seconds or 25 words.
Have a look at the adverts on the left of this web-site. Are they truthful? Are the ethical? Here is one for Dore / DDAT that has appeared on Myomancy:
ADHD Tests and Treatment: Attention Deficit and Hyperactivity Disorder. Proven, drug free remedy.
Dore certainly do ADHD tests and offer a drug free treatment but what about the word “Proven“. From my own experience I know its proven. I know that Mr Dore and his research team believe its proven but other people disagree. So is this advert ethical and truthful?
What about when to advertise? On Google and Yahoo adverts are displayed according to what you are searching for. Over on I Speak of Dreams, Liz is highlighting a company called Sylvan which offers tuition suitable for normal children but its adverts appear when people search for dyslexia tutors. Is this ethical?
Most companies involved in the ‘dyslexia industry’ are genuinely trying to help children and adults with learning difficulties but even these companies make mistakes with their adverts. The way to tell between a company that is genuinely trying to help people and those that are not is how they respond to complaints. A good company publicly acknowledges their mistakes and ensures the problem never repeats itself. A bad company ignores the complaint or tries to suppress the dissenting voices.


  1. elizabeth

    I Was On The DDAT / Dore Progam And I WAS in One of their adds and Every Thing I said IS TRUE. It Helped Me Like Hell Im Getting B/A in my english exam Thaks to them My Deslexia Has Litraly Disapired Yes You May Have Your Questions But Lisson It Works!!

  2. Denis

    Elizabeth. Your comments make me ‘smile’. I don’t know of the ‘add’ you refer to, can you elaborate? If you have been through the Dore programme then you really should thank yourself and those who would have supported you daily. It is you, who have done the hard work. Yes, you might visit the Centre approximately every 6-8 weeks, possibly 8 or 12 times in a 12-18 month period. The programme is 95% DIY and lots of hardwork. As you will know the Dore programme requires commitment beyond what most people are capable of. Language never ceases to amaze me. Despite the obvious grammatical and spelling errors in your comments, I can read and understand what you mean. English examination boards are less forgiving. Two study skills tips, if you want to remain achieving ‘A & B’ grades in English. Make use of ‘spell check’ and develop a habit of ‘proof reading’ what you write. You are obviously, passionate about the Dore programme! Most people would find some benefit in doing the Dore programme; people without Dyslexia, Dyspraxia and ADHD would also benefit from a sensory integration programme, such as the Dore programme. I must put the emphasis on the DOING IT YOURSELF.

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