By creating a public space that anyone can post to, Dore is saying to the world that they don’t need to sell the product because it is so good it sells itself. Those scientists and others who attack Dore for bad science or for being overly commercial will have to explain why so many customers are writing about how it helped them. By placing everything in the public domain, by allowing potential customers to decide for themselves, Dore could do away with his sales people, saving Dore hundreds of thousands a year, allowing him to reduce his prices and making the Dore Program even more popular.
In June, Dore launched a forum to do just this. Looking in on it today I can see that in the ten weeks since its launched, 29 people have posts 101 messages. This isn’t very many for a company with 25+ treatment centers around the world and a product that on other ADHD / Dyslexia forums, the very mention of it can produce 100’s of comments.
So what is wrong with the forums?
The front page is disaster. Rather than being about Dore its about the software running the forums. This is insane. Its like opening a brand new shop and leaving the windows full of adverts for the shop-fitters. This is going to confuse and put off first time visitors to the website and the forum cannot afford to do that because its getting so few visitors.
How do I know its getting few visitors? Because there are no links to the forums from anywhere, let alone Dore’s own websites. There is no link from Dore’s UK site, Dore’s Australian site, Dore’s US site or it’s New Zealand site. All these websites have ‘News’ sections and the launch of a public Dore forum is the perfect material to go in them. On top of that, on the front page of every single Dore site there should be link in big letters saying ‘Find out what people on the programme are saying in the Dore Talk forums’. Finally Dore should get in touch with blogs that cover ADHD and dyslexia. There are quite a number out there and many would link to the forums.
All these links will drive people to the forums and that will go a long way to making the forums what they need to be but it takes more that lots of visitors to make it a success. Over time, forums develop a sense of community and make them a place people visit to find out information but stay because they enjoy the company. You cannot create or buy a community spirit like that but you can encourage it. Dore staff should be posting something new everyday. Hints for getting the exercises done, success stories, personal observations from having watched 100’s of people do the programme. The forum has to look alive to entice people to stay.
It is early days for the forum but their future looks dim if Dore cannot get its act together enough to link its own websites to the forums.